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HERSHE | International Women's Day Campaign

HERSHE was an International Women's Day Campaign promoted by Hersheys and BETC Havas in Brazil.
Eight artists from around the country were invited to present their art and talk about their dreams through a packaging design and participate in a music video by Yzalu, a black singer-rapper from São Paulo.
The music video won a Bronze Cannes Lions Prize in 2021.
I was invited to create an illustration that represented my art and personal aspirations as a black, young and brazillian illustrator.
The goal was to reach out to each corner of Brazil through an inspiring campaign that encourages artists, photographers, illustrators, dancers, poets and creative young people to keep their dreams alive.

BETC Havas

Plano Feminino

Modernista

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